What is the NMA doing about it?
The NMA is working on a range of EU and UK proposals which regulate consumer protection and business services, affecting e-commerce, advertising, sales and marketing activities. It wants to ensure that news media companies can provide new commercial services without compromising their standards of reader protection and consumer confidence, but without unnecessary burdens upon business.
The NMA supports the self-regulatory system for advertising and the code upheld by the Advertising Standards Authority. The NMA is a member of the Advertising Standards Board of Finance and the Committee of Advertising Practice.
The NMA also works in partnership with Newsworks and Local Media Works to promote the efficacy of its member news media publishers’ products as advertising media.