HELLO! Joins The Ozone Project

The Ozone Project has announced HELLO! as its latest partner to join its alliance, bolstering the platform’s view of celebrity, culture and lifestyle content consumption.

The addition of HELLO! creates an even greater opportunity for advertisers to reach the upmarket, style-driven and female-skewed audience who engage with the feature-led title every month, Ozone said. With total digital reach up 73 per cent year-on-year, the latest PAMCo data shows that HELLO! now reaches over 14 million unique visitors every month.

Over the past 18 months, the Ozone audience and advertiser proposition has expanded significantly as the platform positions itself as a scaled, brand-safe and transparent alternative to the major tech platforms.

Ozone reaches over 99 per cent of the UK’s online adults every month with almost 60 per cent of these visitors returning every day, and almost 90 per cent every week.

Damon Reeve, The Ozone Project chief executive, said: “HELLO!’s globally renowned status and highly desirable audience profile is a perfect complement to Ozone’s publisher alliance and we are delighted to welcome them to the family.

“The scale of rich reader insight from this latest partnership will be key to unlocking even more opportunities for advertisers who are increasingly paying more attention to the quality of the environments their digital campaigns appear in.” 

Tamsyn Spires, publisher at HELLO!, said: “The strength of the HELLO! brand has never been stronger and our digital growth is a core pillar that. We are focused on creating a great reader experience across all of our platforms, and as our growth continues, it is the perfect time to join The Ozone Project and work with the platform in its collective packaging of premium audiences and inventory, underpinned by the most trusted and aspirational editorial content. We look forward to continuing our digital success in partnership with the Ozone team.”