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07 September 2017

Marc Pritchard to Speak About Digital Advertising Next Week

Marc Pritchard, who earlier this year led major calls from advertisers for the digital advertising supply to clean up its act, is to speak about digital advertising at a conference in Cologne next week.

The chief brand officer at Procter & Gamble will share a “transformational roadmap for brand building through digital technology” when he delivers the closing keynote speech on Wednesday,  the first day of the dmexco conference.  

Earlier this year, Mr Pritchard described the digital advertising supply chain as “murky at best, fraudulent at worst” and called for much greater transparency in the digital supply chain when he addressed the US Internet Advertising Bureau.

His intervention prompted a backlash from advertisers calling for transparency in digital advertising amid concerns around brand safety and audience measurement. 

In a letter to Google and Facebook last month, IPA director general Paul Bainsfair said that progress to address these issues were “neither fast, nor significant, enough.” Mr Bainsfair urged them to work with the industry to bring brand safety, measurement and viewability of their online video up to acceptable industry standards.

Earlier in the year, at the ISBA conference, advertisers from across the industry said marketing should be proactive in tackling the threats it faces and seek to gain a much better understanding of where digital ad spend was going.

The News Media Association and its member national, regional and local newspaper publishers are committed to working with the advertising industry to achieve a safe, premium digital environment for advertisers and more transparent audience metrics.