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21 October 2021

Ad Net Zero Summit Programme Announced

Ad Net Zero has announced the programme for its global summit to mark the first anniversary of the Advertising Association, IPA and ISBA’s initiative to bring  ad operations to net zero by the end 2030.

National news brands have joined agencies and brands from all sectors of the UK economy in signing up to the initiative, Newsworks announced last week.

Hosted by STV in Glasgow during COP26, the summit on 3 and 4 November will be introduced by Lee Rowley MP, Minister for Business and Industry, and will see panels hosted by leading voices in broadcasting including Channel 4’s Steph McGovern. 

Online attendees will hear from leaders in companies including Unilever, Mastercard, Pepsico, Havas, Dentsu, WPP, Facebook, Google, Sky, global and international trade bodies such as the World Federation of Advertisers, the Advertising Standards Authority and isla.

On day one, the programme will set out the ambitions of Ad Net Zero and the system change needed in the world’s advertising industry to reflect the changes necessary across business and society to tackle the climate emergency. 

‘Advertising’s Role in a Sustainable World’ are among the day’s sessions, with Facebook’s Nicola Mendelsohn joining Sky’s Debbie Klein, Google’s Ronan Harris, and dentsu UK’s Hamish Nicklin – moderated by Campaign UK’s editor-in-chief Gideon Spanier.  

Also on the programme will be WPPchief executive, Mark Read, looking at how creativity can play a role in tackling climate change, while a session brought by Raja Rajamannar at Mastercard and Ana Maria Henao at Pepsico will explore marketing and sustainability.