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15 October 2021

Two Weeks Until Journalism Matters Campaign

Two weeks remain until Journalism Matters, the news media industry’s annual campaign to highlight the importance of trusted journalism, kicks off.

The annual weeklong campaign, which is coordinated by the News Media Association, sees local, regional and national news media titles join together to celebrate the various ways in which journalism makes a difference.  

Journalism Matters will also showcase the industry’s powerful campaigning though the annual Making a Difference online public vote which will be held for the best national and local newspaper campaigns of the past year.

This year, the campaign will have an overarching theme of the importance of trusted journalism to society, while tackling key topics including climate change, state secrecy, and the abuse of journalists. 

Last year, the campaign was backed by high profile figures including HM The Queen and Prime Minister Boris Johnson.

First Minister of Scotland Nicola Sturgeon, then Minister of State for Media and Data John Whittingdale, and the Shadow Culture Secretary Jo Stevens, all voiced their support for the campaign and heralded the vital role journalism has played during the coronavirus pandemic.

In a message to NMA members, The Queen said: "The Covid-19 pandemic has once again demonstrated what an important public service the established news media provides, both nationally and regionally.

"As our world has changed dramatically, having trusted, reliable sources of information, particularly at a time when there are so many sources competing for our attention, is vital."