The News Media Association is the voice of national, regional and local news media organisations in the UK. It exists to promote the interests of news media publishers to government, regulatory authorities, industry bodies and other organisations whose work affects the industry.

The Powerhouse for News Provision

The UK has one of the strongest and most diverse newspaper markets in the world. Its ability to inform, entertain and hold power to account is unmatched. It reaches more people today than ever across its print, online, mobile and social platforms.

Newspapers are the powerhouse for news provision in the UK, investing two-thirds of the total spent on original news content, setting the political and social agenda and feeding other news outlets.

  • “We are lucky to live in a country where a free – and mischievous – press is allowed to operate. This is a right we must protect at all costs.” David Dinsmore
  • “It is vital that news media is given the freedom to continue to develop into strong, truly multimedia businesses.” Ashley Highfield
  • “Highly trusted news and information is more in demand than ever before.” Jeff Henry
  • “News brands devote more resource to journalism than any other media, giving them an unrivalled power to engage audiences.” Kevin Beatty

The News Media Association unites the industry across the waterfront of issues facing publishers, while championing the importance of independent news and journalism to our democracy:

  • Press Freedom: Defending the universal right to freedom of expression
  • Freedom of Information: Campaigning to protect this vital legislation
  • Copyright and IP: Safeguarding the intellectual property rights of news media publishers
  • Media ownership: Working towards a fair regulatory regime for news media publishers
  • Commercial: Promoting the optimum commercial environment for news brands
  • Public Sector: Creating a fair marketplace free from state-funded competition

We are committed to serving the shared interests of news media publishers and to ensuring that this important and vibrant industry enjoys a long and healthy future.

David Newell
Chief Executive,
News Media Association

NMA Members

Ashley Highfield
Chairman, News Media Association and Chief Executive Officer, Johnston Press

“While local and regional media publishers have remained remarkably durable in recent years, it is vital that the industry is given the freedom to continue its development into a strong, truly multimedia, business. Through collaboration, with partners both within and outside the industry, local news media can achieve greater reach and scale than ever before, ensuring that it can continue to perform a vital service for local communities across the UK.”

David Dinsmore
Vice Chairman, News Media Association and Chief Operating Officer, News UK

“Newspapers entertain, inform, set the agenda, advise, amuse and offer up highly effective platforms for advertisers. And all this for less than a cup of Starbucks coffee. We are lucky that we live in a country where a free - and mischievous - press is allowed to operate. This is a right we must protect at all costs.”

Jeff Henry
Chief Executive, Archant

“We firmly believe in the future of local media because our core product of highly trusted news and information is more in demand than ever before. Our business is healthy, with revenue and profit growth on last year, and we remain committed to maximising value through both innovation, and making the most of our core traditional strengths.”

Kevin Beatty
Chief Executive, DMG Media

“News brands devote more resource to journalism than any other media, giving them an unrivalled power to engage audiences. While we are reaching even more people through our fast growing digital platforms, the front page of a newspaper retains its impact. The role of the newspaper as an agenda-setter is undiminished - whether locally, nationally or internationally - and will remain so for a long time to come.”

David Pemsel
Chief Executive, Guardian Media Group

“The Guardian has been transformed in recent years from a national newspaper to a truly global news brand, reaching over 120 million unique browsers every month. Digital technology has been at the heart of this growth, enabling people all over the world to access high-quality Guardian journalism on any device at any time they choose.”

Media Analysts, Advertisers and Agencies

Lorna Tilbian
Executive PLC Director and Head of Media, Numis

“I believe that the next decade will see newspapers move away from a free ad-funded model towards a diverse range of online business models. We are already seeing some excellent examples of innovation in these areas from within the industry and publishers should continue to pursue these initiatives. These will ensure that newspapers - a vital component in preserving communities, upholding democracy and keeping power in check - will not only survive, but prosper.”

Stephen Allan
Worldwide Chairman and Chief Executive, MediaCom

“The newsbrand environment is unique in the sense that a newspaper speaks to the reader in a way that no other media can. By reflecting, challenging and informing a reader’s outlook - whether political, social or geographic - newspapers become a fundamental part of their life and routine. It is this informative and engaging connection that gives both national and local newspapers, in print and online, a fundamental role in delivering advertisers a highly trusted and relevant environment which drives real action.”

Graeme Adams
Head of Media, BT

“Newspapers play a key role in our comms strategy, offering a great environment for our advertising. Both national and regional newsbrands continue to be effective at improving our brand metrics and helping us recruit new customers.”

Sir Martin Sorrell
Chief Executive, WPP

“There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for]. There is some interesting data that I have seen recently on consumer engagement in terms of newspapers and magazines - just like we’ve seen in traditional TV.”

“It is this informative and engaging connection that gives both national and local newspapers, in print and online, a fundamental role in delivering advertisers a highly trusted and relevant environment which drives real action.”

Stephen Allan, MediaCom

 

Stats

Twitter

Newsbrands share 87% of their audience with Twitter (19 million).

comScore 2016

Digital

delivers an incremental increase to newsbrands’ print readership of 36%.

NRS PADD/comScore 2015

99%

of people with a net income over £70k read a newsbrand each month.

NRS PADD/comScore 2015

47 million

reached by newsbrands in the UK each month compared to Google's 45 million.

NRS PADD / comScore 2016

UK map

UK newsbrands

drove 967 million social media interactions over the course of 2015.

Newswhip 2015