BuzzFeed UK And HuffPost UK Join The Ozone Project

The Ozone Project has announced that HuffPost UK and BuzzFeed UK will join the online digital advertising partnership of news brands, increasing Ozone’s reach by more than 200,000 readers every month.

These titles, which sit under the BuzzFeed Inc group, will increase advertiser’s opportunities in reaching highly attentive online audiences in the UK. Ozone’s portfolio includes over 250 premium domains across 12 publisher groups.

This alliance further strengthens Ozone’s goal to establish a brand-safe and measured offering that provides unparalleled access to the hugely trusted environment’s of the UK’s leading publishers, Ozone said.

Dipti Patel, the business development director at The Ozone Project said:  “We’re delighted to welcome the BuzzFeed, Inc. brands into the Ozone family. From our earliest discussions it was clear that the organisation’s reputation for delivering brilliant content for really engaged readers was the perfect match for our current publishers.

“BuzzFeed and HuffPost UK are power brands in the digital media space and through this new partnership we will be able to offer even more opportunities for those advertisers with a clear focus on ensuring their campaigns only ever appear in quality, brand safe environments.”

Jack Riley, vice president of business development and revenue strategy at BuzzFeed Inc, said: “We are excited to have both BuzzFeed UK and HuffPost UK join The Ozone Project, and unlock additional programmatic demand which specifically targets premium editorial content.

“A year into BuzzFeed Inc’s acquisition of HuffPost, we’re continuing to see the benefits from having these two strong brands under one roof, and Ozone is a great example of our continuing efforts to grow and diversify our UK revenue.”